Wasfi AlSafadi
AI & Digital Transformation Consultant | Technology & Telecommunications Executive | CEO
Wasfi Al Safadi is an AI and Digital Transformation Consultant and senior executive with over 30 years of leadership experience across the technology and telecommunications sectors in the Middle East.
Currently a Consultant at Masharek Advisory and CEO of ArtiKeys, he has held senior leadership positions at Orange Jordan, Orange Egypt, Zain Jordan, Tishknet (Iraq), BCI (Samsung-authorized distributor), and i2 (Nokia-authorized distributor). His previous roles include CEO, General Manager, Deputy CEO, and Deputy Chief Marketing Officer.
His expertise spans corporate transformation, commercial strategy, business growth, operational excellence, telecommunications, and enterprise AI adoption. He has led major business transformations, managed large-scale operations, and driven technology initiatives across the region.
A technology thought leader, he has published over 100 articles on AI and emerging technologies. He received an Honorable Mention in the 2026 Thinkers360 Thought Leader of the Year Awards.
He is an INSEAD Executive Programme alumnus and holds a degree from Yarmouk University.